David helps launch the new ‘Make it Macclesfield’ brand

David Rutley, MP for Macclesfield, has helped launch the new ‘Make it Macclesfield’ brand identity for the town at a series of events over the last weekend. He started things off by unveiling the new brand at the Town Hall on Saturday morning and abseiling down the building to raise funds for MAST on 7th May.

The new brand is part of a major initiative to put the spotlight on Macclesfield and put our town firmly on the map. The new ‘Make it Macclesfield’ brand identity has been developed by local businesses and community groups at no cost to local residents. It is born out of the same community spirit as the Barnaby Festival and the Treacle Market. The ‘Make it Macclesfield’ branding has been developed in response to requests from local businesses at the Business Breakfasts, which David helped to start. The aim of the campaign is to attract more people to visit and shop in Macclesfield, and encourage them to stay longer.

‘Make it Macclesfield’ has received strong support from local businesses, the Guild & Chamber of Trade, the Mayor of Macclesfield and our Charter Trustees, Macclesfield Town Football Club, Cheshire East Council and many community groups.

David supported other events over the weekend which also helped launch the ‘Make it Macclesfield’ brand. On Saturday, he attended the highly successful Macclesfield Beer Festival at Macclesfield Rugby Club.  David then launched the new brand identity at the well attended charity football match on Sunday between the Mercian Regiment and the celebrity All Stars at the Moss Rose Stadium.

In support of the launch, David said, “It is vital that we put Macclesfield on the map by strengthening the local economy and regenerating Macclesfield town centre. The ‘Make it Macclesfield’ brand will play an important role in these efforts.”

David continued, “Local businesses and community groups can play their part by using the ‘Make it Macclesfield’ brand to build the profile of our community. The turnout at the brand launch events is a testimony to the energy and the growing community spirit in Macclesfield, and shows that all parts of the community want to make our town one of the best places to visit and do business. We are off to a good start with these events and I encourage everyone to continue to contribute their ideas through the Business Breakfasts, and the new Macclesfield Economic Forum. I hope that we will continue to work together to help ‘Make it Macclesfield’!”